The BitterSweet Campaign theme for the 2016 Campari Calendar is multi-faceted. It’s inspired by the instantly recognisable iconography of any election, using the classic theme as a metaphor for the duality of two opposing sides. The Calendar captures the nature of an election, asking people to take a stand and vote for a side. With Campari’s unique taste serving as the epitome of duality, the Calendar cleverly asks people which aspect of the classic apéritif they identify with more: Bitter or Sweet. Kate Hudson embodies and personifies the two souls of Campari, playing the roles of two different candidates: one promoting the captivating bitterness and the other supporting a more subtle, intriguing sweetness.
The beautifully charismatic American actress and entrepreneur Kate Hudson is the star of the 2016 Campari Calendar. She captured the hearts of critics and moviegoers in Almost Famous, a role that saw her win a Golden Globe and an Academy Award nomination for Best Supporting Actress. Her many films also include “How to Lose a Guy in 10 Days”, “You, Me and Dupree”, “Fool’s Gold”, “Bride Wars” and “Nine”. Her upcoming projects include Barry Levinson’s “Rock the Kasbah”, opposite Bill Murray, Bruce Willis and Zooey Deschanel; DreamWorks Animation’s “Kung Fu Panda 3”, “Deepwater Horizon” with Mark Wahlberg and Garry Marshall’s all-star “Mother’s Day”. In 2013, Kate founded Fabletics, a line of functional, comfortable, stylish and affordable activewear designed to inspire women to empower themselves by getting active and taking care of themselves, not as a fad or a quick fix, but as a way of living that promotes health, community, determination, passion and joy. In June 2015, Kate and Fabletics introduced FL2, a line of highperformance athletic wear and lifestyle essentials for men.