Using creative lighting and framing, they created a set of optical illusion portraits that each contain two images in one. The ads are part of a campaign promoting pet adoption, with the tagline: “There’s always room for more. Adopt.”
Jadhav and Bhide—working for McCann Worldgroup India, Mumbai—created a brilliant interpretation of that tagline by arranging their subjects to create an animal shape in the negative space between them. Then, using a very bright backlight and just enough fill from the front, they were able to capture the people and the animal shape in one image (after a bit of post-processing to clean things up, no doubt).
Here are the final three ads, which are quickly rising to the top of Behance‘s Most Appreciated list.
Client: World For All
Agency: McCann Worldgroup India, Mumbai
Prasoon Joshi- Executive Chairman & Regional ED AP
Pradyumna Chauhan- National Creative Director
Sharmad Khambekar- Creative Director
Art director: Pranav Bhide
Writer: Pranav Bhide
Photographer: Amol Jadhav
Retoucher: Pranav Bhide
Finisher: Nitin Sawant, Nagesh Mithbawkar
Click an image to see it against black background and in full size:
The message and images were used to promote a World For All Adoptathon in Mumbai, and by all accounts the campaign worked very well. The event saw a 150% increase in foot traffic, and World For All was able to adopt out 42 previously-homeless animals in a single day.
Via Petapixel and Behance